Wrapify

Brand Strategy | Logo Design

WRAPIFY RE-BRAND

Wrapify enables drivers to get paid to "wrap" their car in advertisements from different companies and drive around with it. Its most common users are in their late 20's, early 30's, usually trying to make a little bit extra cash to pay off debt, student loans, etc. As a subject with a negative connotation, I wanted to re-brand advertisement as playful and vibrant, something fun so that more people will be drawn to it and be willing to try it.