Senior Product Designer helping teams scale products & simplify complex systems.
I blend AI, visual craft, systems thinking, and humanity to turn complex workflows into intuitive product experiences. Previously designed for Starbucks, Salesforce, & Disney.
Featured work
Transforming AI-assisted campaign creation for Starbucks Loyalty employees
SHIPPED • SENIOR PRODUCT DESIGNER • INTERNAL TOOLS • AI
Delivered 33% reduction in average completion time, 25% reduction in average revisions, an unlocked roadmap towards better brand image, and a Design System.
Fully modernizing how customers send and receive Starbucks digital gift cards
SHIPPED • SENIOR PRODUCT DESIGNER • IOS, ANDROID, WEB
Delivered 81% and 25% adoption for 2 new send methods, +11ppts in checkout conversion, +7% YoY growth in overall sales, and a new Design System.
Salesforce 0—>1 Employee Experience for employee efficiency and commercialization
SHIPPED • UX DESIGNER • CLOUD PLATFORM
Earned leadership buy-in and funding for sequential iterations.
Reimagining a more personalized Starbucks Loyalty experience on digital
SHIPPED • SENIOR PRODUCT DESIGNER • IOS, ANDROID
Increased Offers engagement and Member retention; enabled key tech decisions and roadmap towards a more personalized Loyalty ecosystem.
Making it easier for customers to discover relevant products and modifiers in Starbucks Mobile Ordering
SHIPPED • SENIOR PRODUCT DESIGNER • IOS, ANDROID • AI
Delivered positive conversion rates and revenue growth.
Onboarding and Game Card redesign for the Play Disney Parks App
SHIPPED • PRODUCT DESIGNER • iOS, ANDROID
Increased engagement and conversion through effective onboarding & game card redesign.
Motion, Interaction, Illustrations, & Brand Identity
A collection of motion design, UI interaction, illustrations, and brand visuals I’ve created for corporate companies and freelance work.