Hi! I’m Hao.
Senior Product Designer, designing B2C & B2B experiences across mobile app, web, and more.
I blend AI tools & processes, illustration/motion, and more to add customer & business value. I’ve designed for Starbucks, Disney, & Salesforce — and now available for remote roles 👋
Featured work
Starbucks Digital Gifting (B2C)
Senior Product Designer (Lead for UX team) • Remote
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End-to-end modernization. Delivered ~56% adoption, 10% conversion growth, 11ppt activation & conversion increase, +7% YoY growth, etc.
Created UX prototypes and a design system with AI.
Starbucks Loyalty (B2C)
Senior Product Designer (Lead for UX team, sole Designer) • Remote
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Increased conversion and engagement via education and feature uplifts; designed the Rewards landing page.
Salesforce Org. Chart & Employee Experience (SaaS, B2B)
Product Designer
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Designed a 0→1 B2B Organization Chart & Employee Experience product to get buy-in from leaders.
Starbucks Loyalty AI-powered Campaign Builder (SaaS-like, internal)
Senior Product Designer (Lead for UX team, sole Designer) • Remote
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Developed an all-in-one, AI-powered Offers Campaign Builder to help build the infrastructure for the future of Starbucks Rewards.
Created UX prototypes and a design system with AI.
Starbucks Next-Gen Point of Sale (internal software)
Senior Product Designer • Remote
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Designed and unlocked Admin Functions for a 0→1 Point Of Sale product.
Starbucks Mobile Order & AI Recs (B2C)
Senior Product Designer (Lead for UX team, sole Designer) • Remote
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Increased conversion and revenue through A/B tests for optimization; gathered insights towards a holistic mobile order uplift.
Play Disney Parks App (B2C)
Product Designer
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Increased engagement and conversion through effective onboarding & game card redesign.
Motion, Interaction, Illustrations, & Brand Identity
Product Designer • Digital Designer • Freelance Designer
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A collection of motion design, UI interaction, illustrations, and brand visuals I’ve created for corporate companies and freelance work.