Hi! I’m Hao.

Senior Product Designer, specializing in B2C & B2B experiences across mobile app, web, & more.

I blend AI tools & processes, illustration/motion, and more to add customer & business value. I’ve designed for Starbucks, Disney, & Salesforce — and now available for remote roles 👋

Featured work

Starbucks Digital Gifting (B2C)
Hao Trieu Hao Trieu

Starbucks Digital Gifting (B2C)

Senior Product Designer (Lead for UX team) • Remote

———

End-to-end modernization. Delivered ~56% adoption, 10% conversion growth, 11ppt activation & conversion increase, +7% YoY growth, etc.

Created UX prototypes and a design system with AI.

Read More
Starbucks Loyalty (B2C)
Hao Trieu Hao Trieu

Starbucks Loyalty (B2C)

Senior Product Designer (Lead for UX team, sole Designer) • Remote

———

Increased conversion and engagement via education and feature uplifts; designed the Rewards landing page.

Read More
Starbucks Mobile Order & AI Recs (B2C)
Hao Trieu Hao Trieu

Starbucks Mobile Order & AI Recs (B2C)

Senior Product Designer (Lead for UX team, sole Designer) • Remote

———

Increased conversion and revenue through A/B tests for optimization; gathered insights towards a holistic mobile order uplift.

Read More