Hi! I’m Hao.
Senior UX & Product Designer specializing in mobile app and website experiences that add humanity to our lives.
I blend end-to-end product strategy, illustration/motion, and more to add customer & business value. I’ve designed for Starbucks, Disney, & Salesforce — now available for remote roles 👋
Featured work
Starbucks Digital Gifting
Senior Product Designer (Lead for UX team) • Remote
End-to-end modernization. Delivered ~56% adoption, 10% conversion growth, 11ppt activation & conversion increase, +7% YoY growth, etc.
Starbucks Rewards
Senior Product Designer (Lead for UX team, sole Designer) • Remote
Increased conversion and engagement via education and feature uplifts; designed the Rewards landing page
Starbucks Next-Gen Point of Sale
Senior Product Designer • Remote
Unlocked Admin Functions and uplifted Design documentation for the new point of sale system
Starbucks AI Campaign Builder
Senior Product Designer (Lead for UX team, sole Designer) • Remote
Developed an all-in-one, AI-powered Offers Campaign Builder to help build the infrastructure for the future of Starbucks Rewards
Starbucks Mobile Order & AI Recs
Senior Product Designer (Lead for UX team, sole Designer) • Remote
Increased conversion and revenue through A/B tests for optimization; gathered insights towards a holistic mobile order uplift
Play Disney Parks App
Product Designer
Increased engagement and conversion through effective onboarding & game card redesign
Motion, Interaction, Illustrations, & Brand Identity
Product Designer • Digital Designer • Freelance Designer
A collection of motion design, UI interaction, illustrations, and brand visuals I’ve created for corporate companies and freelance work