Hi! I’m Hao.

Senior Product Designer specializing in mobile app and website experiences that add humanity to our lives.

I blend end-to-end product strategy, illustration/motion, and more to add customer & business value. I’ve designed for Starbucks, Disney, and Salesforce — and now available for remote freelance roles 👋

Featured projects

Starbucks Digital Gifting
Hao Trieu Hao Trieu

Starbucks Digital Gifting

Senior Product Designer (Lead for UX team) • Remote

End-to-end modernization. Delivered ~56% adoption, 10% conversion growth, 11ppt activation & conversion increase, +7% YoY growth, etc.

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Starbucks Rewards
Hao Trieu Hao Trieu

Starbucks Rewards

Senior Product Designer (Lead for UX team, sole Designer) • Remote

Increased conversion and engagement via education and feature uplifts; envisioning the future of Rewards; developing an internal tool with AI for campaigns

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Starbucks Mobile Order & AI Recs
Hao Trieu Hao Trieu

Starbucks Mobile Order & AI Recs

Senior Product Designer (Lead for UX team, sole Designer) • Remote

Increased conversion and revenue through A/B tests for optimization; gathered insights towards a holistic mobile order uplift

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Play Disney Parks
Hao Trieu Hao Trieu

Play Disney Parks

Product Designer

Increased engagement and conversion through effective onboarding & game card redesign

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Visual Design
Hao Trieu Hao Trieu

Visual Design

A collection of illustrations, motion graphics, interaction design, and marketing designs - for professional and personal work

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