Hi! I’m Hao.
Senior Product Designer specializing in mobile app and website experiences that add humanity to our lives.
I blend end-to-end product strategy, illustration/motion, and more to add customer & business value. I’ve designed for Starbucks, Disney, and Salesforce — and now available for remote freelance roles 👋
Featured projects
Starbucks Digital Gifting
Senior Product Designer (Lead for UX team) • Remote
End-to-end modernization. Delivered ~56% adoption, 10% conversion growth, 11ppt activation & conversion increase, +7% YoY growth, etc.
Starbucks Rewards
Senior Product Designer (Lead for UX team, sole Designer) • Remote
Increased conversion and engagement via education and feature uplifts; envisioning the future of Rewards; developing an internal tool with AI for campaigns
Starbucks Mobile Order & AI Recs
Senior Product Designer (Lead for UX team, sole Designer) • Remote
Increased conversion and revenue through A/B tests for optimization; gathered insights towards a holistic mobile order uplift
Starbucks Next-Gen Point of Sale
Senior Product Designer • Remote
Unlocked Admin Functions and uplifted Design documentation
Play Disney Parks
Product Designer
Increased engagement and conversion through effective onboarding & game card redesign
Visual Design
A collection of illustrations, motion graphics, interaction design, and marketing designs - for professional and personal work